Friday, April 3, 2015
Posted By: Nomonanoto Sidama | At: 4/03/2015 07:08:00 AM
Measuring the impact of advertisement on consumers’ brand preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all resources such as money, time, and effort spent on advertisement will be lost in vain. Most marketers use advertisement as a tool to attract substantially new customers and to retain the existing ones.