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Monday, April 6, 2015

Ethiopia has been selected as a portrait country at the 2015 Specialty Coffee Association of America's (SCAA) annual event to be held in Seattle.
The event that is going to bring more than 8,000 visitors and 2,700 exhibitors is said to be a great opportunity for Ethiopian coffee as it will connect buyers and sellers at the same spot.
"The event will help us show our coffee's peculiar quality and taste; there will also be lectures focused on Ethiopia's coffee," said Seifu Mulugeta, export promotion director at the Ministry of Trade.
Participation from the Ethiopian side that is said to be represented by 40 delegates led by officials at ministerial level will include the exporters, the Ethiopian Coffee Exporters Association (ECEA) and the Fine Coffee Association of Africa (FCAA).
The event, which is to last for four days starting from April 9, 2015 with the theme 'Origin and Diversity' will place more emphasis on the country as the origin of coffee and use this for marketing its coffee better, according to Abdullah Bagersh head of FCAA.

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