A tribute to the birth place of coffee, Ethiopia
Ethiopian Embassy, Beijing, 08 January 2014- In a ceremony held at the Starbucks flagship store in Beijing Kerry Centre , a coffee testing program for the newly introduced Ethiopian Blend was held yesterday, January 7. On the occasion, Ambassador Tesfaye Yilma, Deputy Head of the Ethiopian Embassy in China said that the Ethiopian Coffee remains unique coffee and thanked Starbucks for promoting and presenting Ethiopian coffee with its uniqueness and identity. “We grow it in Ethiopia, partially process it and Starbucks serve it in cups, this is partnership in action.” The Vice President for Public Affairs of Starbucks China, Mr.Dongwei Shi on the occasion made a lucid presentation of Ethiopian coffee and the new blend. The Ethiopian Blend was colorfully served in a traditional Ethiopian coffee ceremony performed to guests present. The Ethiopian coffee ceremony is a social event where family, neighbors and friends gather and share their thoughts, feelings, concerns, gossi