Aleta Land Group aims at opening a trans-border coffee shop in Asia
It has finalized a partnership with Japanese firm to import green tea Aleta Land Coffee, a local coffee firm announced that it would a open trans-border coffee shop in Asia starting next year. It was made public last Saturday in Hawassa, regional capital of the Southern Nation Nationalities Peoples Regional State (SNNPR). Celebrating the 10th anniversary and inauguration of three factories in the town, Habetamu Silla, general manager of Aleta Land Group told The Reporter that establishing a trans-border coffee shop in Asia and worldwide is being undertaken along with importing green tea seedlings from Japan to send back in the form of soft drinks. Aleta Land Group was initially established in 2004 with a paid up capital of one million birr, which through years has grown to 62 million Br. “These days, many young Asians have started drinking coffee in addition to their well-known tea tradition,” Habtamu tells why his company is keen on opening coffee shops beside exporting