Proposal to Establish a Poverty Fighting Wine Industry within Ethiopia Background With 85% of its employees working in the farming sector and an estimated $900 of GDP per capita, Ethiopia is one of the poorest countries in the world. 1 As a result, 70% of Ethiopians earn less than $2 per day, while almost 50% survive on less than $1 per day. This project was conceived following discussions during which Prime Minister Meles Zenawi expressed an interest in the creation of an economically and socially beneficial wine industry within Ethiopia; one that might expand upon its recent successes with high‐quality coffee. At the request of the International Society of Africans in Wine (ISAW), a 501(c)3 based in Atlanta, a team of six students and one professor from Emory University’s Goizueta Business School (see Appendix A) traveled to Ethiopia to analyze the feasibility of encouraging the development of a commercial wine industry in and around Addis