Coffee giants call on consumers to help change lives in Ethiopian communities
MISSISSAUGA, ON , April 22, 2015 /CNW/ – Starting on International Earth Day ( April 22 ), one of North America’s leading coffee and tea companies is appealing to coffee drinkers to make the important connection between their morning brew and the people living in the world’s coffee growing regions. Over the past three years, Mother Parkers Tea & Coffee has made a significant investment to create the non-profit Water Wise Coffee™ program as part of the Canadian company’s broader commitment to sustainability. In some areas of the world, the wet milling process of extracting beans from the coffee cherries produces organic waste that can pollute local water supplies. The Water Wise Coffee™ program helps mill owners naturally filter water by using sustainable vetiver grass. In just 24 months, independent test results on the areas that have been treated by the program have shown dramatic improvement in water quality and living conditions for the people who depend on the riv