Posts

Historic moment in Nigeria, Can Ethiopia follow?

Image
After Nigeria, could voters boot other African leaders? In becoming the first Nigerian to defeat a sitting president through the ballot box yesterday, Muhammadu Buhari's victory turned into a political flashpoint for African hopefuls determined to set the same precedent in their country. In Kenya, five democratic elections have yet to see an opposition candidate successfully unseat a sitting president. But Raila Odinga, who lost in 2007 and 2013, said the outcome of Nigeria’s election gives him hope. Buhari, who is 72 years old, lost elections three times before his successful campaign. Odinga will be the same age when Kenya holds its sixth presidential elections in 2017. Yesterday, he was quick to congratulate Buhari and note the importance of his victory to democracy across the continent.  Read More from PRI

Bye bye East Africa - the African continent is splitting in two and won't have its Horn

Image
THE recent UN Climate-Smart Agriculture conference in Montpellier, France, warning about the alarming levels of starvation Africa faces if actions are not taken to stem climate change. On the positive side, the conference noted that all the solutions and science needed to solve the problem are all around. There are however, some changes in the continents’ land that no one can stop - though, fortunately, they might not affect food security. The African continent is splitting in two and the result will eventually be a huge new continent, leaving Africa without its Horn. The reason is a geologic rift which runs down the eastern side of the continent which will eventually be replaced with an ocean. This phenomenon is all down to the geography that you may remember from school.  The Earth’s crust is divided into different sections called tectonic plates. Tectonic plates are the huge rocky slabs made up of the Earth’s crust and upper mantle. These massive sheets are continually

Mother tongue teaching-learning key to assure quality education

Image
Second grade students in Sidama, Zone in the Southern Nations, Nationalities and Peoples' State of Ethiopia, are learning to read with the revised curriculum developed by USAID and the Ministry of Education to improve reading for 15 million children. (Robert Sauers, USAID Ethiopia) If a given student does not know the subject matter he/she is being taught only because the course is offered in his/her non-mother tongue, what other reasons could be mentioned than this to put quality education in jeopardy? And what other reason is there to turn to for the academic failure of the student if not the medium of instruction that is alien to the learner? Unless the mother tongue, that is used in the teaching-learning process, is commonly understood both by the teacher and the learner, how can quality education be attained? This writer is in the opinion, no matter how the school environment is crammed with best teaching learning equipment and no matter how the school is pra

Bera Beer Hawassa

Image
I was quite surprised to find a place where they brew their own beer [Bera] out of Addis!!! I am a big fan of beer and bera is one of the finest beer I had. If you visit Awassa, you should visit this place. It is located around Hawassa-Menaheria which is a few hundred meters from the old Lewi.

IMPACT OF ADVERTISEMENT ON BRAND PREFERENCE OF BEER PRODUCTS WITHREFERENCE TO HAWASSA CITY

Image
ABSTRACT Measuring the impact of advertisement on consumers’ brand preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all resources such as money, time, and effort spent on advertisement will be lost in vain. Most marketers use advertisement as a tool to attract substantially new customers and to retain the existing ones. Full Text