Worancha ወራንቻ

ABSTRACT Measuring the impact of advertisement on consumers’ brand preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all resources such as money, time, and effort spent on advertisement will be lost in vain. Most marketers use advertisement as a tool to attract substantially new customers and to retain the existing ones. Full Text

CNN Ethiopia is Africa's biggest coffee producer and ranks fifth globally. Last year it exported 190,000 tonnes of coffee beans, earning around $700 million, and in 2016 Ethiopia's capital Addis Ababa will host the 4th World Coffee Conference, a high-level...   Ethiopia is Africa's biggest coffee producer and ranks fifth globally. Last year it exported 190,000 tonnes of coffee beans, earning around $700 million, and in 2016 Ethiopia's capital Addis Ababa will host the 4th World Coffee Conference, a high-level... by Milena Veselinovic for CNN (CNN) -- As he tended to his goats one afternoon in the Ethiopian highlands some 12 centuries ago, a herder named Kaldi noticed that his bleating charges seemed energized after chewing mysterious red berries. Intrigued by the strange reaction, Kaldi took the berries to a local monastery, where the monks promptly threw them in the fire disapproving of their apparently magical attributes. As the berries

The Former Ministry of Education H/E Ambassador Dr. Genet Zewdie, the current Ambassador of Ethiopia in India will have a public lecture on "Gender and Higher Education"  at Main Campus Graduation Hall, Hawassa University. http://www.hu.edu.et/hu/index.php/news/346-public-lecture-in-hu.html

Abstract Introduction: In most of developed world Tuberculosis is considered as disease of the past. However; the impact of this disease is overwhelming in developing countries. Tuberculosis lymphadenitis is the main cause of lymphadenophathy in Sub-Saharan Africa. Hence; this study was aimed to assess the magnitude of Tuberculosis lymphadenitis in patient with enlarged lymph node referred to cytology unity of Hawassa University referral hospital. Methods: A five years trend of Tuberculosis lymphadenitis was retrospectively studied from January, 2009 to January, 2015. Data were entered and analysed by SPSS version 16.00. Logistic regression analyses were used to see the association of different variables. Odds ratios and 95% confidence interval were computed to determine the presence and strength of association. Results: A total of 1,067 lymph nodes were aspirated in a period of five years. Tuberculosis lymphadenitis was found to be 521(48.8%). Cer

"Ethnic conflicts in Ethiopia are for the most part the work of the government. For example, the case of the Sidama who were pitted against the Wolaita and other southern ethnic groups was sparked by a controversial government document issued in 2012." - Gete Alemu, Ethiopian human rights lawyer (Photo: Ethiomedia) To work as a human rights lawyer in a country under dictatorship is a risky undertaking. “When you are a lawyer in defense of human rights, the authorities consider you a threat, thereby subjecting you to an incessant attack until you either flee the country or give in as one of their subservient subjects," Gete Alemu, a former college law instructor tells Ethiomedia. Here's the full text of the interview: * * * * Ethiomedia : To begin with, can you introduce yourself to our audience? Gete :- My name is Gete Alemu. I was born on September 3, 1984 in Fugnanbira town in Oromia