How ethical is your coffee? Exploring the local stance on fair and direct trade
'' Fair Trade’s advantage comes from its interaction with coffee cooperatives representing multiple small hold farmers, thereby facilitating an economy of scale that makes business with roasters possible. In Ethiopia, which is considered coffee’s birthplace, farms average only two hectares. Cooperatives also have the collective power to improve farmers’ communities by investing in them, as well as assisting with organic certification, which provides further value add to coffees sold, she said. Although Third Coast sells fair trade certified coffee, such as Ethiopian Yirgacheffe and Sidama, it isn’t fair trade certified as an organization, she said. This is because it believes in paying above the fair trade minimum price in recognition of the coffee’s quality and establishing a relationship with the seller that goes a step further. '' Standing in front of the coffee selection in a grocery store or a cafe is often thrilling (so much choice