You might have heard or seen the term “fair trade” when buying your coffee. Fair trade coffee provides coffee growers, most of whom live in developing countries, with fairer wages that can help lift them out of poverty.
Hugh Jackman journeyed to Ethiopia in 2009 as an ambassador for World Vision Australia, a humanitarian organisation, to see first hand how fair trade coffee makes a difference to both local growers and the environment.
A film crew tagged along and filmed his experience for the recent documentary
Jackman wanted to see how hard life can be for farmers, some of whom struggle to get enough food. Once he reaches Ethiopia he meets up with a 27 year old farmer named Dukale. He aims to try and help Dukale, and farmers like him, to lift themselves out of poverty.
“It’s not the way things are meant to be. And it’s not the way things have to be,” Jackman says in the film’s trailer.
One of the best way to help these farmers is to buy fair trade coffee. Fair trade growers who adhere to the fair trade standards — they must be a small scale operation and workers must be treated well — and any company that wants to sell fair trade coffee pays high enough prices to cover operational costs and an additional sum for growers to use in investment.
Dukale, his wife, and four children, own an eco-friendly and family-run fair trade coffee farm in Ethiopia. With shade grown coffee and a limited reliance on fossil fuels Dukale’s farm (they use methane gas harvested from the livestock manure to power their homes) provides an example of what farming can be like. Jackman visited the farm and helped plant some coffee plants.
Jackman also shoveled some manure to power Dukale’s home:
Jackman hopes to encourage people to buy fair trade coffee and support local growers to help improve living conditions for people worldwide with his Laughing Man Foundation.
“It doesn’t matter where we come from, what we want is opportunity,” he says in the trailer.
Dukale’s Dream here:
Check out clips from the documentary on YouTube, or watch the entire film from iTunes, Amazon, or Google play.