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Sunday, June 14, 2015

Specialty coffee retailer Keurig Green Mountain Inc. (GMCR Analyst Report) launched the Laughing Man branded coffee in K-Cup packs to be brewed exclusively in Keurig hot brewing systems.

The Laughing Man branded K-Cups were made available from Jun 4 exclusively on Keurig Green Mountain’s official site — Keurig.com. Laughing Man coffee has offered four varieties, Dukale’s Blend, 184 Duane St. Blend, Ethiopia Sidama and Colombia Huila, for the coffee lovers at the launch. Laughing Man coffee K-Cup pods will come in boxes of 3, 10 and 16-count carrying price tags of $2.49, $9.99 and $12.99, respectively. The company plans to expand the product to retail stores by the end of this year.

In Dec 2014, Keurig Green Mountain entered into partnership with New York City-based Laughing Man Worldwide, LLC, to use the Laughing Man Coffee and Tea brands. The Laughing Man Coffee and Tea brand produces gourmet coffees and teas which are distributed across the world.

With the partnership of Keurig Green Mountain and Laughing Man, consumers will be able to enjoy these renowned brands of coffee with the convenience of Keurig brewers.

Keurig Green Mountain is geared to popularize the single-cup brewing system in the U.S. It has made several strategic acquisitions like MDS Global Holdings plc (Bevyz) during 2014 to boost its presence in the single-serve category.

These deals further Keurig Green Mountain’s goal of sustaining its dominance in the single-serve brewing market after its K-Cup patents expired in Sep 2012.

The Zacks Rank #2 (Buy) company also signed agreements to rope in popular brands like Dunkin’ Brands Group Inc. (DNKN Snapshot Report) Starbucks Corp. (SBUX Analyst Report) and The Kraft Foods Group Inc. (KRFT Analyst Report) into its portion pack systems.

(We are reissuing this article to correct an error. The original version, published June 5, 2015, should no longer be reeled upon.)

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