Documentary showcases water treatment solutions in Ethiopia’s coffee growing region
Marley Coffee, supports the non-profit Water Wise Coffee program with a new documentary and crowdfunding campaign created in conjunction with strategic partner Mother Parkers Tea & Coffee, as part of their broader commitment to sustainability.
Launching on International Earth Day, consumers can view the documentary featuring Rohan Marley, son of legendary musician Bob Marley [Robert Nesta Marley O.M.] and Founder of Marley Coffee, which highlights the economic and human impact of coffee production and the importance of long term sustainability. Additionally, supporters can contribute to the crowdfunding campaign to support Water Wise Coffee in cleaning the Sidama region’s wet mills in Ethiopia, the birthplace of coffee.
Marley Coffee known with corporate name Jammin Java Corp. is a U.S.-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry.
The wet milling process is used in some portions of the world as a way to extract the coffee bean from its fruit. This produces organic waste that can threaten to pollute local water supplies. To counteract this, Water Wise Coffee helps producers naturally filter water by using sustainable vetiver grass. Independent tests have shown that in just 24 months, there has been a dramatic improvement in water quality within rivers surrounding these wet mills. Starting in Ethiopia, the goal is to convert all 220 accessible wet mills in the Sidama coffee region by 2020. To date, more than 26 wet mills have vetiver grass wetlands that are able to provide clean water to the local community; the crowdfunding campaign will help to move towards this goal.
“Coffee connects us in so many ways – to each other, to our senses and to the earth that provides for us,” said Rohan Marley, Founder and Chairman of Marley Coffee. “Coffee has so much cultural importance in Ethiopia—it’s more than a commodity, it’s a way of life, and it’s our responsibility to instill sustainable practices that benefit the community where the coffee is harvested and grown, but also the global community. This crowdfunding campaign gives us the opportunity to expand the scale of our project, providing the Sidama coffee region with clean water and a clean life source.”
Rooted in the Marley family values of love, passion and social responsibility, Marley Coffee is committed to global sustainability and transparency, donating one cent of every single-serve capsule sold to Water Wise Coffee to further their mission. Marley Coffee is also the first premium coffee brand to provide consumers with a great tasting, premium coffee in an easy-to-recycle sustainable single-serve capsule: the recyclable RealCup™. All Marley Coffee single-serve capsules will transition to the recyclable RealCup™ by summer 2015, five years ahead of industry giants.
Funds raised from supporters of the crowd funding campaign will help the program convert more wet mills over the coming year to safe and sustainable systems. In addition, Mother Parkers Tea & Coffee has committed to matching up to $100,000 in public donations.
Comments
Post a Comment