Bolla Market Brews Up Organic, Fair Trade and Bird Friendly Coffee

Along with daily choices of light and dark roasts, Bolla Market coffees will include quarterly limited-time offerings starting with a pumpkin spice holiday flavor to be followed by single origin coffees such as Guatemala Huehuetenango and Ethiopia Natural Sidamo. 

The retailer has become one of the largest convenience store chains to provide only organic, Fair Trade and Bird Friendly shade-grown coffee in the United States.

​NEW YORK CITY – Bolla Market, the New York area’s chain of high-end convenience stores, announced it has switched to only top-quality organic, Fair Trade and Bird Friendly® specialty coffee for all its coffee offerings. Bolla Gourmet Organic Coffee will be sold at the company’s 21 locations recently reopened post-Hurricane Sandy and located from Brooklyn to Riverhead on Long Island,as well as on Staten Island. In making the switch, the company will become one of the largest convenience store chains to provide only organic, Fair Trade, and Bird Friendly shade grown coffee as its coffee offerings in the United States. “We are very proud to now offer delicious specialty coffee certified to strict organic, Fair Trade, and Bird Friendly shade grown standards and demonstrate that quality and convenience can go hand in hand at affordable prices at convenience stores,” said Harry Singh, president and CEO of Bolla Market. “In our quest for ever improving the quality of the products we sell, it only made sense to provide such a coffee offering in the hot beverages sector which is one our fastest-moving product sectors.” Along with daily choices of light and dark roasts, Bolla Market coffees will include quarterly limited-time offerings starting with a pumpkin spice holiday flavor to be followed by single origin coffees such as Guatemala Huehuetenango and Ethiopia Natural Sidamo. Two 12-ounce varieties of Bolla Gourmet Organic Coffee — Bolla Organic Dark and Classic NY Light Roast — are also available to take home or to the office or to give as gifts. While all the coffee is certified to organic and Fair Trade standards, currently approximately 50% is also certified to the Smithsonian Migratory Bird Center’s Bird Friendly standard, considered by many to be the gold standard for shade-grown coffee. This figure will increase as more coffee certified to all three standards and meeting the specialty grade of coffee becomes available. “This major conversion to Fair Trade Certified coffee represents the industry’s increasing desire to consider both people and planet when it comes to supply chain sustainability,” said Jennifer Gallegos, director of coffee at Fair Trade USA. Imports of Fair Trade Certified organic coffee grew 14% in 2011 to just over 72 million pounds, with an estimated market value of $700 million dollars. The annual average increase for Fair Trade Organic coffee imports was 11.5% from 2008-2011. The market for the Smithsonian Migratory Bird Center’s Bird Friendly shade-grown coffee reached $5.3 million in 2011, enjoying a 29% average annual increase in sales in the global market from 2008-2011. The North American organic coffee market topped 1.4 billion dollars in 2009, the most recent data available, according to leading market analyst Daniele Giovannucci. The Organic Trade Association notes that sales of organic products in general reached $31.5 billion in 2011, increasing 9.5% in 2011. https://www.google.com.gt/url?sa=t&rct=j&q=&esrc=s&source=newssearch&cd=1&cad=rja&ved=0CCcQqQIoADAA&url=http%3A%2F%2Fwww.nacsonline.com%2FNACS%2FNews%2FDaily%2FPages%2FND1217125.aspx&ei=2N7PUPj8M4Xq9ASezoDQDA&usg=AFQjCNHC_cosN54daNt1MuIdBQpbSnYz_w&sig2=SJKd_F3K1hKzHvq4TkrMsQ